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On Wednesday, an “edgy” menswear line dropped a couple of sweatshirts designed, supposedly, to “raise awareness” about faculty shootings. The sweatshirts had been promptly condemned by just about everybody with a purposeful ethical compass after which, later within the day, Sandy Hook Promise debuted a brand new PSA referred to as “Back-to-School Essentials”, which reveals simply how totally different an consciousness marketing campaign will be when it’s dealt with by individuals who have grappled with the stakes.

We’ve posted the video under however please be warned, it incorporates photos of jarring violence and could also be upsetting for some viewers.


For some, the video appears to have been a bit of too efficient, as there have been some issues about “going too far” or “making parents paranoid.” However so long as lively shooter drills are an everyday a part of the college day for tens of millions of American elementary and highschool college students and Congress refuses to budge on motion, it’s price asking who the actual targets of any feelings this video raises must be.

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