International (MNN) — An ancient Chinese proverb reads: When the winds of change blow, some people build walls. Others build windmills. Its a quote often used to inspire innovation something a Cru leader says is vital to navigating COVID-19 restrictions.
People dont innovate until they really are forced to innovate. Sometimes, just one constraint will unlock so many ideas of innovation, says Ken Cochrum, Crus VP of Global Digital Strategies.
In a recent Go and Make podcast from Jesus Film Project, Cochrum spoke to hosts Ryan and Andrew about the changing shape of online ministry and outreach. Listen to the full podcast here.
Travel restrictions mean Ken and his global team cant meet in-person like they usually would, but that single constraint has unleashed so much creative energy and ideas, new fruitfulness. Were learning how to connect in the same way we do in real life, face-to-face, Cochrum says.
Were doing that better digitally, which encourages me because its meeting the needs of the people that were trying to serve.
Reaching people in an unusual time
As groups large and small adapt their methods of ministry, the mission field itself is changing, too. External stressors and pandemic uncertainty drive more people online for answers. Some encounter Christ along the way through Jesus Film resources.
We keep track of our digital properties, which include the Jesus Film app, YouTube clips of The Jesus Film, God tools all different digital outreach [sites] and mobilization tools that we use in our ministry, Cochrum says.
Before the COVID-19 pandemic, 190 million people engaged in some way with these resources. Today, that number sits at about 215 [million] or so, Cochrum says.
We havent poured a huge amount of money into marketing or anything. Its just interest [in the Gospel].
Praise God for equipping His people to share the Gospel in new ways. Pray for those who encounter Christ for the first time. Partner with Jesus Film Project here to reach people online.
People are hungry. Theyre thirsty for information, and they are finding ways to get it.
Header image courtesy of Jesus Film Project.